Black Business Spotlight

Meet Ti’Ackquien “Coach T” Douglas, Owner ATO Fitness LLC

After over a decade serving as a personal training director for a large corporation where thousands of people would walk through gym doors, many leaving discouraged, unsupported, and underserved, Coach T decided to start ATO Fitness, a people first approach to health and wellness.

WHY DID YOU START THIS BUSINESS?

ATO Fitness LLC serves both the general population and youth athletes by providing science backed personal training, performance coaching, and health and wellness support. Our services focus on habit development, proper movement, strength training, and long-term health rather than quick fixes or image focused goals.

As a lifelong resident of Evansville, I felt called to build something authentic, people centered and rooted in real care. I also recognized a steady decline in youth sports development across Southern Indiana. Too many young athletes lacked proper training, guidance, and mentorship. ATO Fitness was created to fill that gap and provide both adults and youth with the support they deserve.

WHAT DO YOU HOPE THIS BUSINESS PROVIDES FOR THE COMMUNITY?

ATO Fitness aims to help improve the lives of people. True transformation is not about before and after photos. When people become healthier, stronger, and more confident, that impact ripples through the community. Our mission is to help rebuild a strong, supportive, community-based culture centered around health, accountability, and self-belief.  We want to build an environment where individuals from all walks of life feel seen, supported, and empowered to grow.

WHAT HAS BEEN YOUR BIGGEST CHALLENGE THROUGHOUT LAUNCHING YOUR BUSINESS?

One of the biggest challenges in launching ATO Fitness has been operating in a community historically ranked among the most obese cities in the country. In an environment where unhealthy options are often more accessible than healthy ones, promoting fitness, consistency, and lifestyle change requires constant education and trust building.  However, this challenge has also reinforced my purpose. It continues to push me to stay committed, show up consistently, and lead by example. While the environment may be difficult, my mission to create lasting change in my community has never wavered, and quitting has never been an option.

WHAT IS YOUR ADVICE TO INSPIRE ENTREPRENEURS?

Your biggest obstacle is often yourself. Growth starts with personal development, discipline, and mastering your craft. Stay focused on your purpose and remember why you started, especially when challenges arise.

Ignore outside noise, doubt, and negativity. Build something rooted in integrity, consistency, and service. Success is not given. It is earned through effort, patience, and belief in the gifts you have been given. When you stay aligned with your purpose, impact will follow.

Contact Information:

ATO Fitness LLC
Ti’Ackquien “Coach T” Douglas
Evansville, Indiana
Phone: (812) 901-9590
Email: atofitnessllc@gmail.com
Website: https://beacons.ai/ato_fitness_
Instagram
@ato_fitness_